Free Crisis Checklist: What to Do in the First 60 Minutes

A practical response guide for leaders and communication teams who need to stabilize the moment, align internally, and avoid early messaging mistakes.

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    Rob Sperling

    Owner

    RS Business Ventures

    Who am I?

    I am the founder of RS Business Ventures and a strategic communications advisor with more than 25 years of experience helping organizations communicate clearly when the stakes are high. My background spans public affairs, crisis communications, brand positioning, stakeholder engagement, and leadership messaging across complex and high-pressure environments. I created these tools to give leaders and lean teams practical, usable resources that help them respond with clarity, protect trust, and stay prepared before a crisis becomes a communications failure.

    Inside you will get:

    • The first action to take before saying anything publicly
    • A rapid internal alignment checklist
    • A simple stakeholder triage framework
    • Guidance for handling media and social pressure
    • A holding statement structure you can adapt immediately